OK Mag - The Nets

The Nets Basquiat Jerseys and the Will of Capital

The NBA, this country’s savviest professional sports conglomerate, knows how to make a buck. When it introduced the “City Edition” uniform in 2017—a fourth jersey alternate meant to highlight the most granular shibboleths of each franchise’s home—it was a conceptual triumph. It not only flattered fans, for whom local pride is often more consequential than […]