Frieze undergoes a rebrand by Pentagram, featuring a new visual identity and custom typeface

In celebration of its 30th anniversary, Frieze has revealed a rebrand, consisting of a new visual identity designed by Pentagram, and a custom typeface designed with typographer Luke Prowse. Founded in 1991, the art organisation and platform consists of frieze, Frieze Week and Frieze Masters Magazine, three publications that sit alongside leading international art fairs in London, New York […]