Adidas Plans To Divest Reebok Brand

German sportswear maker Adidas AG plans to sell or spin-off its underperforming Reebok brand, 15 years after it bought the US fitness label to help compete with arch-rival Nike Inc. Adidas said on Tuesday it had decided to begin a formal process aimed at divesting Reebok as part of a five-year strategy it plans to […]

Reebok Is Building a New Legacy for the Club C

2021 has seen sneaker brands revisit their past, and for the first time since its debut in 1985, we see Reebok rework the iconic Club C silhouette. Straying from completely altering the sneaker, Reebok stays true to its rich tennis heritage by sticking to the original foundations of the classic pair, championing a retro aesthetic. Aptly renamed the Club […]