Alyx Becomes 1017 ALYX 9SM and Sheds Light on the Dynamics of the Fashion Rebrand

Want to inject your brand with some relevance without having to swear off runway shows, change creative directors or announce an oft-completely-random collaboration? Rebrand. That is what no shortage of fashion brands have been doing in the age of the Instagram attention span. Hedi Slimane notoriously dropped the “Yves” from the title of the Yves Sint […]

Why Rappers Are Fashion’s New Royalty

Cardi B and Anna Wintour? It was this unlikely front-row pairing that got the fashion flock buzzing when American designer Alexander Wang presented his Autumn/Winter 2018 collection at the old Condé Nast offices high above New York’s Times Square in February. After all, the seat next to Wintour, the most powerful figure in fashion, is usually filled by […]

The Reason Fashion Museums Avoid Controversy

We expect our clothes to do too much. Much like a painting is more than the colors on a canvas and a book is more than words on a page, fashion is expected to be both the sum of artistry and artistic intentions. But it is the most ordinary element of fashion that concerns us: […]

Instagrams That Are Actually Worth Following

Fashion archiving—which sounds like the most unbelievably banal job description—is a proclivity perfectly matched to the Instagram platform. But reviving decades-old fashion gems isn’t purely an aesthetic, social exercise. Done right, it’s borderline scholarly. The best, rarest finds contextualize and bind today’s trends into a cohesive dialogue with the past. They decode homages, pay tribute […]